{"id":6468,"date":"2022-03-03T08:46:54","date_gmt":"2022-03-03T01:46:54","guid":{"rendered":"http:\/\/www.phfm.vn\/?p=6468"},"modified":"2023-01-30T14:55:01","modified_gmt":"2023-01-30T07:55:01","slug":"retail-to-bounce-back-strongly-in-2022","status":"publish","type":"post","link":"https:\/\/www.phfm.vn\/vi\/retail-to-bounce-back-strongly-in-2022\/","title":{"rendered":"Ng\u00e0nh B\u00e1n L\u1ebb Ph\u1ee5c H\u1ed3i M\u1ea1nh M\u1ebd Trong 2022"},"content":{"rendered":"

1. Ng\u00e0nh b\u00e1n l\u1ebb ph\u1ee5c h\u1ed3i nhanh ch\u00f3ng sau giai \u0111o\u1ea1n gi\u00e3n c\u00e1ch x\u00e3 h\u1ed9i <\/strong><\/span><\/h1>\n

Do \u1ea3nh h\u01b0\u1edfng c\u1ee7a \u0111\u1ea1i d\u1ecbch Covid-19, t\u1ed5ng doanh thu b\u00e1n l\u1ebb h\u00e0ng h\u00f3a v\u00e0 doanh thu d\u1ecbch v\u1ee5 ti\u00eau d\u00f9ng \u0111\u1ea1t 4,790 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng trong n\u0103m 2021, gi\u1ea3m 3.8% so v\u1edbi n\u0103m tr\u01b0\u1edbc. Doanh thu b\u00e1n l\u1ebb s\u1ee5t gi\u1ea3m m\u1ea1nh nh\u1ea5t v\u00e0o qu\u00fd 3 n\u0103m 2021 kho\u1ea3ng ~ 28.3% YoY v\u00e0 nhanh ch\u00f3ng ph\u1ee5c h\u1ed3i trong qu\u00fd 4 n\u0103m 2021 sau khi d\u1edf b\u1ecf l\u1ec7nh gi\u00e3n c\u00e1ch x\u00e3 h\u1ed9i si\u1ebft ch\u1eb7t.<\/span><\/p>\n

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S\u1ee9c mua ph\u1ee5c h\u1ed3i ti\u1ebfp di\u1ec5n trong 4 th\u00e1ng \u0111\u1ea7u n\u0103m 2022 v\u1edbi t\u1ed5ng doanh thu b\u00e1n l\u1ebb h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 ti\u00eau d\u00f9ng \u0111\u1ea1t 1,777 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng, t\u0103ng 6.5% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m ngo\u00e1i. Trong \u0111\u00f3, doanh thu b\u00e1n l\u1ebb h\u00e0ng h\u00f3a, du l\u1ecbch l\u1eefu h\u00e0nh, l\u01b0u tr\u00fa & \u0103n u\u1ed1ng l\u1ea7n l\u01b0\u1ee3t t\u0103ng 7.6%; 10.5% v\u00e0 5.2%. Ng\u00e0nh b\u00e1n l\u1ebb \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 ph\u1ee5c h\u1ed3i nhanh h\u01a1n nh\u1eefng ng\u00e0nh kh\u00e1c sau gi\u00e3n c\u00e1ch x\u00e3 h\u1ed9i nh\u1edd (1) Nhu c\u1ea7u ti\u00eau d\u00f9ng nhanh ch\u00f3ng gia t\u0103ng do Vi\u1ec7t Nam \u0111\u00e3 \u0111\u1ea1t t\u1ef7 l\u1ec7 ti\u00eam ch\u1ee7ng cao \u2013 \u0111\u00e2y ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 ng\u0103n ch\u1eb7n gi\u00e3n c\u00e1ch x\u00e3 h\u1ed9i si\u1ebft ch\u1eb7t v\u00e0 gi\u00fap ph\u1ee5c h\u1ed3i n\u1ec1n kinh t\u1ebf chung. Ng\u01b0\u1eddi d\u00e2n b\u1eaft \u0111\u1ea7u quay tr\u1edf l\u1ea1i l\u00e0m vi\u1ec7c v\u00e0 thu nh\u1eadp c\u1ee7a h\u1ecd b\u1eaft \u0111\u1ea7u gia t\u0103ng tr\u1edf l\u1ea1i, t\u1eeb \u0111\u00f3 tham gia th\u1ecb tr\u01b0\u1eddng mua s\u1eafm s\u00f4i \u0111\u1ed9ng h\u01a1n. Ngo\u00e0i ra, vi\u1ec7c m\u1edf c\u1eeda du l\u1ecbch tr\u1edf l\u1ea1i s\u1ebd k\u00edch th\u00edch mua s\u1eafm, ti\u00eau d\u00f9ng. C\u1ee5 th\u1ec3, trong 4 th\u00e1ng \u0111\u1ea7u n\u0103m 2022, kh\u00e1ch qu\u1ed1c t\u1ebf \u0111\u1ebfn n\u01b0\u1edbc ta \u0111\u1ea1t g\u1ea7n 192.4 ngh\u00ecn l\u01b0\u1ee3t ng\u01b0\u1eddi, t\u0103ng g\u1ea5p 3 l\u1ea7n so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc; (2) C\u00e1c doanh nghi\u1ec7p \u1ee9ng ph\u00f3 linh ho\u1ea1t v\u1edbi \u0111\u1ea1i d\u1ecbch, \u0111\u1ed3ng th\u1eddi n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng\/h\u00e0nh vi ti\u00eau d\u00f9ng m\u1edbi v\u00e0 \u0111\u01b0a ra nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, k\u00edch c\u1ea7u ti\u00eau d\u00f9ng sau \u0111\u1ea1i d\u1ecbch. C\u00e1c doanh nghi\u1ec7p trong n\u01b0\u1edbc n\u1ed7 l\u1ef1c x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 trong nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, marketing s\u1ea3n ph\u1ea9m, ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u1ec1 h\u00e0nh vi\/s\u1edf th\u00edch mua s\u1eafm \u0111\u1ec3 cung c\u1ea5p \u0111\u00fang ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 t\u1ed1t nh\u1ea5t cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng; \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng chu\u1ed7i gi\u00e1 tr\u1ecb kh\u00e9p k\u00edn t\u1eeb s\u1ea3n xu\u1ea5t \u0111\u1ebfn b\u00e1n l\u1ebb \u0111\u1ec3 mang \u0111\u1ebfn nh\u1eefng s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng, gi\u00e1 th\u00e0nh th\u1ea5p h\u01a1n so v\u1edbi c\u00e1c doanh nghi\u1ec7p n\u01b0\u1edbc ngo\u00e0i. B\u00ean c\u1ea1nh \u0111\u00f3, Ch\u00ednh ph\u1ee7 c\u0169ng \u0111\u00e3 t\u1ed5 ch\u1ee9c t\u1ed1t c\u00f4ng t\u00e1c l\u01b0u th\u00f4ng h\u00e0ng h\u00f3a, b\u1ea3o \u0111\u1ea3m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00e2n.<\/span><\/p>\n

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2. Xu h\u01b0\u1edbng ti\u00eau d\u00f9ng trong th\u1eddi k\u1ef3 \u201c b\u00ecnh th\u01b0\u1eddng m\u1edbi\u201d<\/strong><\/span><\/h1>\n

S\u1eed d\u1ee5ng thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed nhi\u1ec1u h\u01a1n: <\/strong>\u0110\u1ea1i d\u1ecbch Covid-19 k\u00e9o d\u00e0i \u0111\u00e3 l\u00e0m thay \u0111\u1ed5i h\u00e0nh vi mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, chuy\u1ec3n t\u1eeb mua s\u1eafm ngo\u1ea1i tuy\u1ebfn sang mua s\u1eafm tr\u1ef1c tuy\u1ebfn trong th\u1eddi k\u1ef3 gi\u00e3n c\u00e1ch x\u00e3 h\u1ed9i. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam, \u0111\u1eb7c bi\u1ec7t l\u00e0 ng\u01b0\u1eddi cao tu\u1ed5i b\u1eaft \u0111\u1ea7u quen v\u1edbi vi\u1ec7c truy c\u1eadp Internet v\u00e0 t\u00ecm hi\u1ec3u ch\u1ea5t l\u01b0\u1ee3ng\/gi\u00e1 c\u1ea3 s\u1ea3n ph\u1ea9m tr\u00ean c\u00e1c trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ho\u1eb7c m\u1ea1ng x\u00e3 h\u1ed9i. Theo s\u1ed1 li\u1ec7u t\u1eeb iPrice, Shopee v\u00e0 Lazada l\u00e0 nh\u1eefng trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed h\u00e0ng \u0111\u1ea7u t\u1ea1i Vi\u1ec7t Nam v\u1edbi l\u01b0\u1ee3t truy c\u1eadp h\u00e0ng th\u00e1ng trong Q3\/2021 l\u1ea7n l\u01b0\u1ee3t \u0111\u1ea1t 77.8 tri\u1ec7u v\u00e0 21.4 tri\u1ec7u. Vi\u1ec7t Nam \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 qu\u1ed1c gia c\u00f3 t\u1ef7 l\u1ec7 ng\u01b0\u1eddi mua s\u1eafm tr\u1ef1c tuy\u1ebfn m\u1edbi cao nh\u1ea5t trong khu v\u1ef1c v\u1edbi 41%. Sau th\u1eddi k\u1ef3 gi\u00e3n c\u00e1ch x\u00e3 h\u1ed9i, ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam v\u1eabn duy tr\u00ec th\u1eddi gian mua s\u1eafm tr\u1ef1c tuy\u1ebfn l\u00e0 4.2 gi\u1edd, cao h\u01a1n so v\u1edbi th\u1eddi gian mua s\u1eafm tr\u1ef1c tuy\u1ebfn l\u00e0 3.7 gi\u1edd tr\u01b0\u1edbc th\u1eddi k\u1ef3 gi\u00e3n c\u00e1ch x\u00e3 h\u1ed9i. Kh\u00f4ng nh\u1eefng v\u1eady th\u00f3i quen h\u1ecdc t\u1eadp v\u00e0 l\u00e0m vi\u1ec7c tr\u1ef1c tuy\u1ebfn v\u1eabn \u0111\u01b0\u1ee3c duy tr\u00ec sau s\u1ef1 xa r\u1eddi x\u00e3 h\u1ed9i, \u0111i\u1ec3n h\u00ecnh l\u00e0 nhi\u1ec1u cu\u1ed9c h\u1ecdp t\u1ea1i doanh nghi\u1ec7p \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c tr\u1ef1c tuy\u1ebfn, gi\u00e1o vi\u00ean so\u1ea1n gi\u1ea3ng qua laptop,…<\/span><\/p>\n

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Quan t\u00e2m nhi\u1ec1u h\u01a1n \u0111\u1ebfn s\u1ee9c kh\u1ecfe: <\/strong>Ng\u00e0nh b\u00e1n l\u1ebb d\u01b0\u1ee3c ph\u1ea9m b\u1eaft \u0111\u1ea7u ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam quan t\u00e2m \u0111\u1ebfn s\u1ee9c kh\u1ecfe trong b\u1ed1i c\u1ea3nh \u0111\u1ea1i d\u1ecbch Covid-19 b\u00f9ng ph\u00e1t v\u00e0 t\u00ecnh tr\u1ea1ng \u00f4 nhi\u1ec5m m\u00f4i tr\u01b0\u1eddng \u0111\u00e1ng b\u00e1o \u0111\u1ed9ng. Statista \u01b0\u1edbc t\u00ednh t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng th\u1ecb tr\u01b0\u1eddng d\u01b0\u1ee3c ph\u1ea9m Vi\u1ec7t Nam n\u0103m 2024 (giai \u0111o\u1ea1n \u0111\u1ea1i d\u1ecbch Covid-19 \u0111\u00e3 \u0111\u01b0\u1ee3c ki\u1ec3m so\u00e1t t\u1ed1t) duy tr\u00ec \u1edf m\u1ee9c 9%, cao h\u01a1n m\u1ee9c t\u0103ng tr\u01b0\u1edfng 3.6% trong n\u0103m 2019. Ch\u00fang t\u00f4i cho r\u1eb1ng c\u00e1c chu\u1ed7i b\u00e1n l\u1ebb d\u01b0\u1ee3c ph\u1ea9m nh\u01b0 Long Ch\u00e2u v\u00e0 An Khang s\u1ebd \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i trong d\u00e0i h\u1ea1n.<\/span><\/p>\n

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Chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 b\u00e1n h\u00e0ng \u0111a k\u00eanh l\u00e0 ch\u00eca kh\u00f3a quan tr\u1ecdng gi\u00fap nh\u00e0 b\u00e1n l\u1ebb v\u01b0\u1ee3t qua bi\u1ebfn \u0111\u1ed9ng th\u1ecb tr\u01b0\u1eddng: <\/strong>\u0110\u1ec3 b\u1eaft k\u1ecbp “xu h\u01b0\u1edbng” trong thay \u0111\u1ed5i h\u00e0nh vi mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong th\u1eddi k\u1ef3 \u0111\u1ea1i d\u1ecbch b\u00f9ng ph\u00e1t, nhi\u1ec1u doanh nghi\u1ec7p \u0111\u1ea9y m\u1ea1nh b\u00e1n h\u00e0ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 tr\u1ef1c tuy\u1ebfn. Theo th\u1ed1ng k\u00ea c\u1ee7a Sapo, t\u1ef7 l\u1ec7 doanh nghi\u1ec7p chuy\u1ec3n \u0111\u1ed5i h\u00ecnh th\u1ee9c kinh doanh t\u1eeb offline sang online (chi\u1ebfm 72.8%) – t\u0103ng 9% so v\u1edbi n\u0103m 2020 (63.8%). T\u1ef7 l\u1ec7 doanh nghi\u1ec7p ch\u1ec9 t\u1eadp trung v\u00e0o kinh doanh offline, kh\u00f4ng kinh doanh tr\u1ef1c tuy\u1ebfn c\u0169ng gi\u1ea3m t\u1eeb 36.2% (n\u0103m 2020) xu\u1ed1ng c\u00f2n 20.9% (n\u0103m 2021). Doanh thu k\u00eanh online c\u1ee7a c\u00e1c doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u trong ng\u00e0nh t\u0103ng tr\u01b0\u1edfng m\u1ea1nh trong b\u1ed1i c\u1ea3nh \u0111\u1ea1i d\u1ecbch Covid-19 b\u00f9ng ph\u00e1t. C\u1ee5 th\u1ec3, doanh thu tr\u1ef1c tuy\u1ebfn c\u1ee7a chu\u1ed7i B\u00e1ch H\u00f3a Xanh t\u0103ng g\u1ea5p 4 l\u1ea7n so v\u1edbi n\u0103m 2020, hay doanh thu tr\u1ef1c tuy\u1ebfn c\u1ee7a PNJ chi\u1ebfm 30% t\u1ed5ng doanh thu, g\u1ea5p 2-3 l\u1ea7n so v\u1edbi th\u1eddi k\u1ef3 tr\u01b0\u1edbc \u0111\u1ea1i d\u1ecbch. C\u00e1c doanh nghi\u1ec7p l\u1edbn b\u1eaft k\u1ecbp xu h\u01b0\u1edbng ti\u00eau d\u00f9ng m\u1edbi s\u1ebd nhanh ch\u00f3ng chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n t\u1eeb c\u00e1c c\u00f4ng ty b\u00e1n l\u1ebb v\u00e0 ph\u00e2n ph\u1ed1i kh\u00e1c \u0111\u00e3 r\u1eddi kh\u1ecfi th\u1ecb tr\u01b0\u1eddng. \u0110i\u1ec3n h\u00ecnh th\u1ecb ph\u1ea7n b\u00e1n l\u1ebb c\u1ee7a MWG, FRT v\u00e0 PNJ \u0111\u1ec1u gia t\u0103ng trong n\u0103m 2021.<\/span><\/p>\n

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3. Gi\u1eef nguy\u00ean tri\u1ec3n v\u1ecdng t\u00edch c\u1ef1c c\u1ee7a ng\u00e0nh b\u00e1n l\u1ebb trong d\u00e0i h\u1ea1n <\/strong><\/span><\/h1>\n

Ch\u00fang t\u00f4i \u01b0\u1edbc t\u00ednh t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng doanh thu h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 ti\u00eau d\u00f9ng n\u0103m 2022\u00a0 c\u1ee7a Vi\u1ec7t Nam t\u0103ng 15% -17% YoY, trong \u0111\u00f3 doanh thu b\u00e1n l\u1ebb h\u00e0ng h\u00f3a \u1edf m\u1ee9c 8-10% YoY. Trong d\u00e0i h\u1ea1n, tri\u1ec3n v\u1ecdng t\u00edch c\u1ef1c c\u1ee7a ng\u00e0nh b\u00e1n l\u1ebb v\u1eabn \u0111\u01b0\u1ee3c duy tr\u00ec nh\u1edd nh\u1eefng \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n sau:<\/span><\/p>\n

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  1. \n

    N\u1ec1n kinh t\u1ebf chung v\u00e0 thu nh\u1eadp b\u00ecnh qu\u00e2n \u0111\u1ea7u ng\u01b0\u1eddi t\u0103ng tr\u01b0\u1edfng m\u1ea1nh:<\/strong> Theo EUI, t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng CAGR c\u1ee7a GDP Vi\u1ec7t Nam trong giai \u0111o\u1ea1n 2022-2024 ~7.1%- \u0111\u00e2y l\u00e0 m\u1ee9c t\u0103ng tr\u01b0\u1edfng nhanh nh\u1ea5t trong khu v\u1ef1c \u0110\u00f4ng Nam \u00c1. Do \u0111\u00f3, thu nh\u1eadp b\u00ecnh qu\u00e2n \u0111\u1ea7u ng\u01b0\u1eddi c\u0169ng c\u00f3 m\u1ee9c t\u0103ng tr\u01b0\u1edfng nhanh nh\u1ea5t khu v\u1ef1c, v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng CAGR ~ 13%, cao g\u1ea5p \u0111\u00f4i so v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng c\u1ee7a qu\u1ed1c gia x\u1ebfp th\u1ee9 hai l\u00e0 Indoneisa v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng 6.2% Theo World Data Lab, Vi\u1ec7t Nam s\u1ebd c\u00f3 th\u00eam 23.2 tri\u1ec7u ng\u01b0\u1eddi thu\u1ed9c t\u1ea7ng l\u1edbp trung l\u01b0u v\u00e0o n\u0103m 2030 v\u00e0 \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o l\u00e0 thu\u1ed9c nh\u00f3m c\u00e1c n\u01b0\u1edbc c\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi thu\u1ed9c t\u1ea7ng l\u1edbp trung l\u01b0u t\u0103ng m\u1ea1nh nh\u1ea5t trong th\u1eadp k\u1ef7 hi\u1ec7n t\u1ea1i. Euromonitor \u01b0\u1edbc t\u00ednh m\u1ee9c chi ti\u00eau d\u00f9ng c\u00e1 nh\u00e2n t\u1ea1i Vi\u1ec7t Nam chi\u1ebfm 67% GDP, \u0111\u1ee9ng th\u1ee9 hai trong top c\u00e1c qu\u1ed1c gia c\u00f3 m\u1ee9c chi ti\u00eau d\u00f9ng l\u1edbn nh\u1ea5t khu v\u1ef1c.<\/span><\/p>\n<\/li>\n

  2. \n

    T\u1ed1c \u0111\u1ed9 \u0111\u00f4 th\u1ecb h\u00f3a nhanh: <\/strong>Hi\u1ec7n c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn l\u00e0 \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng ch\u00ednh cho c\u00e1c doanh nghi\u1ec7p b\u00e1n l\u1ebb. Trong 2025 v\u00e0 2030, t\u1ef7 l\u1ec7 \u0111\u00f4 th\u1ecb h\u00f3a t\u1ea1i Vi\u1ec7t Nam d\u1ef1 ki\u1ebfn l\u00e0 45% v\u00e0 50%.<\/span><\/p>\n<\/li>\n

  3. \n

    C\u01a1 c\u1ea5u d\u00e2n s\u1ed1 tr\u1ebb:<\/strong> Th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb Vi\u1ec7t Nam l\u00e0 m\u1ed9t trong n\u0103m th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb ti\u1ec1m n\u0103ng nh\u1ea5t Ch\u00e2u \u00c1 v\u00e0 to\u00e0n c\u1ea7u do Vi\u1ec7t Nam c\u00f3 d\u00e2n s\u1ed1 \u0111\u00f4ng (> 97 tri\u1ec7u ng\u01b0\u1eddi), c\u01a1 c\u1ea5u d\u00e2n s\u1ed1 tr\u1ebb v\u1edbi 60% d\u00e2n s\u1ed1 t\u1eeb 18-50 tu\u1ed5i \u2013 \u0111\u00e2y l\u00e0 \u0111\u1ed9 tu\u1ed5i c\u00f3 \u01b0u ti\u00ean cho chi ti\u00eau d\u00f9ng l\u1edbn nh\u1ea5t trong c\u01a1 c\u1ea5u thu nh\u1eadp.<\/span><\/p>\n<\/li>\n

  4. \n

    S\u1ef1 s\u00f4i \u0111\u1ed9ng c\u1ee7a k\u00eanh b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/strong>: M\u1eb7c d\u00f9 k\u00eanh b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng chi\u1ebfm 74%, nh\u01b0ng t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng ch\u1ec9 \u1edf m\u1ee9c 1%, trong khi k\u00eanh b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i chi\u1ebfm 26% th\u1ecb ph\u1ea7n nh\u01b0ng \u0111ang t\u0103ng tr\u01b0\u1edfng hai con s\u1ed1 \u1edf m\u1ee9c 11.8%\/n\u0103m. K\u00eanh b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i s\u1ebd \u201cso\u00e1n ng\u00f4i\u201d k\u00eanh b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng trong th\u1eddi gian t\u1edbi. C\u1ee5 th\u1ec3, t\u1ef7 tr\u1ecdng b\u00e1n l\u1ebb h\u00e0ng h\u00f3a theo c\u00e1c lo\u1ea1i h\u00ecnh ph\u00e2n ph\u1ed1i hi\u1ec7n \u0111\u1ea1i (trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i, si\u00eau th\u1ecb, c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i,\u2026) c\u00f3 th\u1ec3 \u0111\u1ea1t 50% v\u00e0o n\u0103m 2025 v\u00e0 60% v\u00e0o n\u0103m 2030. B\u00ean c\u1ea1nh \u0111\u00f3, m\u1ee9c \u0111\u1ed9 truy c\u1eadp Internet ph\u1ee5c v\u1ee5 cho vi\u1ec7c mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi d\u00e2n Vi\u1ec7t Nam ng\u00e0y c\u00e0ng t\u0103ng, hi\u1ec7n c\u00f3 kho\u1ea3ng 64 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng internet, trong \u0111\u00f3 t\u1ef7 l\u1ec7 ng\u01b0\u1eddi dung Internet tham gia mua s\u1eafm tr\u1ef1c tuy\u1ebfn chi\u1ebfm 88%.<\/span><\/p>\n<\/li>\n

  5. \n

    Th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb Vi\u1ec7t Nam \u2013 \u0111i\u1ec3m \u0111\u1ebfn h\u1ea5p d\u1eabn c\u1ee7a nh\u00e0 \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i:<\/strong> Theo s\u1ed1 li\u1ec7u c\u1ee7a C\u1ee5c\u00a0\u0110\u1ea7u t\u01b0\u00a0n\u01b0\u1edbc ngo\u00e0i (B\u1ed9 K\u1ebf ho\u1ea1ch v\u00e0\u00a0\u0110\u1ea7u t\u01b0), \u0111\u1ebfn cu\u1ed1i 2021, c\u00e1c nh\u00e0\u00a0\u0111\u1ea7u t\u01b0\u00a0n\u01b0\u1edbc ngo\u00e0i\u00a0\u0111\u00e3\u00a0\u0111\u1ea7u t\u01b0\u00a0v\u00e0o 18 ng\u00e0nh trong t\u1ed5ng s\u1ed1 21 ng\u00e0nh kinh t\u1ebf qu\u1ed1c d\u00e2n. Trong\u00a0\u0111\u00f3, b\u00e1n bu\u00f4n & b\u00e1n l\u1ebb l\u00e0 l\u0129nh v\u1ef1c thu h\u00fat v\u1ed1n l\u1edbn th\u1ee9 t\u01b0\u00a0(sau ng\u00e0nh c\u00f4ng nghi\u1ec7p ch\u1ebf bi\u1ebfn, ch\u1ebf t\u1ea1o; s\u1ea3n xu\u1ea5t, ph\u00e2n ph\u1ed1i\u00a0\u0111i\u1ec7n; kinh doanh b\u1ea5t\u00a0\u0111\u1ed9ng s\u1ea3n) v\u1edbi t\u1ed5ng v\u1ed1n\u00a0\u0111\u0103ng k\u00fd\u00a0\u0111\u1ea1t tr\u00ean 1.4 t\u1ef7 USD. N\u1ebfu x\u00e9t v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng d\u1ef1 \u00e1n th\u00ec b\u00e1n bu\u00f4n & b\u00e1n l\u1ebb c\u0169ng l\u00e0 m\u1ed9t trong top 3 ng\u00e0nh thu h\u00fat\u00a0\u0111\u01b0\u1ee3c nhi\u1ec1u d\u1ef1 \u00e1n nh\u1ea5t v\u1edbi t\u1ef7 l\u1ec7 l\u00e0 28% trong t\u1ed5ng s\u1ed1 d\u1ef1 \u00e1n. Ng\u00e0nh b\u00e1n l\u1ebb ti\u1ebfp t\u1ee5c \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng s\u1ebd thu h\u00fat nhi\u1ec1u th\u01b0\u01a1ng v\u1ee5 M&A h\u01a1n n\u1eefa trong th\u1eddi gian t\u1edbi.<\/span><\/p>\n<\/li>\n<\/ol>\n

    ","protected":false},"excerpt":{"rendered":"

    1. Ng\u00e0nh b\u00e1n l\u1ebb ph\u1ee5c h\u1ed3i nhanh ch\u00f3ng sau giai \u0111o\u1ea1n gi\u00e3n c\u00e1ch x\u00e3 h\u1ed9i Do \u1ea3nh h\u01b0\u1edfng c\u1ee7a \u0111\u1ea1i d\u1ecbch Covid-19, t\u1ed5ng doanh thu b\u00e1n l\u1ebb h\u00e0ng h\u00f3a v\u00e0 doanh thu d\u1ecbch v\u1ee5 ti\u00eau d\u00f9ng \u0111\u1ea1t 4,790 ngh\u00ecn t\u1ef7 \u0111\u1ed3ng trong n\u0103m 2021, gi\u1ea3m 3.8% so v\u1edbi n\u0103m tr\u01b0\u1edbc. Doanh thu b\u00e1n l\u1ebb s\u1ee5t…<\/p>\n","protected":false},"author":3,"featured_media":6478,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[103],"tags":[],"_links":{"self":[{"href":"https:\/\/www.phfm.vn\/vi\/wp-json\/wp\/v2\/posts\/6468"}],"collection":[{"href":"https:\/\/www.phfm.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.phfm.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.phfm.vn\/vi\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.phfm.vn\/vi\/wp-json\/wp\/v2\/comments?post=6468"}],"version-history":[{"count":18,"href":"https:\/\/www.phfm.vn\/vi\/wp-json\/wp\/v2\/posts\/6468\/revisions"}],"predecessor-version":[{"id":7632,"href":"https:\/\/www.phfm.vn\/vi\/wp-json\/wp\/v2\/posts\/6468\/revisions\/7632"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.phfm.vn\/vi\/wp-json\/wp\/v2\/media\/6478"}],"wp:attachment":[{"href":"https:\/\/www.phfm.vn\/vi\/wp-json\/wp\/v2\/media?parent=6468"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.phfm.vn\/vi\/wp-json\/wp\/v2\/categories?post=6468"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.phfm.vn\/vi\/wp-json\/wp\/v2\/tags?post=6468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}