{"id":17750,"date":"2026-09-17T10:48:39","date_gmt":"2026-09-17T03:48:39","guid":{"rendered":"https:\/\/www.phfm.vn\/?p=17750"},"modified":"2026-09-17T10:48:39","modified_gmt":"2026-09-17T03:48:39","slug":"vietnam-ride-hailing-market-competition-shifts-toward-effiency-management","status":"publish","type":"post","link":"https:\/\/www.phfm.vn\/vi\/vietnam-ride-hailing-market-competition-shifts-toward-effiency-management\/","title":{"rendered":"TH\u1eca TR\u01af\u1edcNG G\u1eccI XE VI\u1ec6T NAM: CU\u1ed8C C\u1ea0NH TRANH B\u01af\u1edaC SANG B\u00c0I TO\u00c1N HI\u1ec6U QU\u1ea2"},"content":{"rendered":"\"\"<\/p>\n

TH\u1eca TR\u01af\u1edcNG G\u1eccI XE VI\u1ec6T NAM: CU\u1ed8C C\u1ea0NH TRANH B\u01af\u1edaC SANG B\u00c0I TO\u00c1N HI\u1ec6U QU\u1ea2<\/b><\/strong><\/span><\/h1>\n

B\u00e0i to\u00e1n ph\u00e2n chia doanh thu tr\u00ean m\u1ed7i chuy\u1ebfn xe<\/strong><\/h1>\n

Th\u1eddi gian v\u1eeba qua, c\u00e2u chuy\u1ec7n gi\u00e1 c\u01b0\u1edbc, ph\u00ed v\u00e0 s\u1ed1 ti\u1ec1n t\u00e0i x\u1ebf th\u1ef1c nh\u1eadn t\u1eeb Grab tr\u1edf th\u00e0nh t\u00e2m \u0111i\u1ec3m tranh lu\u1eadn. Tr\u00ean kh\u00f4ng gian m\u1ea1ng, m\u1ed9t s\u1ed1 t\u00e0i x\u1ebf k\u00eau g\u1ecdi t\u1eaft \u1ee9ng d\u1ee5ng \u0111\u1ec3 ph\u1ea3n \u0111\u1ed1i c\u00e1c ch\u00ednh s\u00e1ch hi\u1ec7n nay, cho r\u1eb1ng thu nh\u1eadp gi\u1ea3m trong khi chi ph\u00ed x\u0103ng d\u1ea7u, b\u1ea3o d\u01b0\u1ee1ng v\u00e0 kh\u1ea5u hao ph\u01b0\u01a1ng ti\u1ec7n v\u1eabn ph\u1ea3i t\u1ef1 chi tr\u1ea3.<\/p>\n

Theo Reuters, m\u1ed9t s\u1ed1 t\u00e0i x\u1ebf cho bi\u1ebft t\u1ed5ng kh\u1ea5u tr\u1eeb ph\u00ed n\u1ec1n t\u1ea3ng trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p c\u00f3 th\u1ec3 l\u00ean t\u1edbi 50% gi\u00e1 tr\u1ecb chuy\u1ebfn xe. Thu nh\u1eadp g\u1ed9p c\u00f2n l\u1ea1i ch\u1ec9 kho\u1ea3ng 2.600 \u0111\u1ed3ng\/km v\u1edbi xe m\u00e1y v\u00e0 6.000 \u0111\u1ed3ng\/km v\u1edbi \u00f4 t\u00f4, tr\u01b0\u1edbc nhi\u00ean li\u1ec7u, b\u1ea3o d\u01b0\u1ee1ng v\u00e0 kh\u1ea5u hao. Thu nh\u1eadp r\u00f2ng th\u1ef1c t\u1ebf c\u1ee7a t\u00e0i x\u1ebf sau \u0111\u00f3 c\u00f2n ch\u1ecbu \u1ea3nh h\u01b0\u1edfng c\u1ee7a thu\u1ebf, b\u1ea3o hi\u1ec3m, ph\u00ed n\u1ec1n t\u1ea3ng, th\u01b0\u1edfng v\u00e0 gi\u00e1 theo cung c\u1ea7u.<\/p>\n

Th\u1ef1c t\u1ebf, m\u00f4 h\u00ecnh g\u1ecdi xe c\u00f4ng ngh\u1ec7 hi\u1ec7n nay \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi ba nh\u00f3m l\u1ee3i \u00edch \u0111\u1ed1i ngh\u1ecbch nhau: h\u00e0nh kh\u00e1ch, t\u00e0i x\u1ebf v\u00e0 ch\u00ednh l\u1ee3i nhu\u1eadn c\u1ee7a c\u00f4ng ty. N\u1ebfu thu ti\u1ec1n kh\u00e1ch qu\u00e1 r\u1ebb, t\u00e0i x\u1ebf kh\u00f4ng \u0111\u1ee7 s\u1ed1ng s\u1ebd b\u1ecf vi\u1ec7c, d\u1eabn \u0111\u1ebfn thi\u1ebfu xe. Nh\u01b0ng n\u1ebfu thu ti\u1ec1n kh\u00e1ch qu\u00e1 \u0111\u1eaft, kh\u00e1ch s\u1ebd quay l\u01b0ng sang d\u00f9ng \u1ee9ng d\u1ee5ng kh\u00e1c. Do \u0111\u00f3, Grab c\u1ea7n ph\u1ea3i c\u00e2n b\u1eb1ng c\u1ea3 ba l\u1ee3i \u00edch, thay v\u00ec ch\u1ec9 \u0111\u01a1n gi\u1ea3n \u0111i\u1ec1u ch\u1ec9nh t\u1ef7 l\u1ec7 chi\u1ebft kh\u1ea5u ph\u00ed n\u1ec1n t\u1ea3ng.<\/p>\n

L\u1ee3i th\u1ebf gi\u00e1 c\u1ee7a Grab \u0111ang d\u1ea7n thu h\u1eb9p<\/strong><\/h1>\n

C\u00e1c tranh c\u00e3i v\u1ec1 thu nh\u1eadp c\u1ee7a t\u00e0i x\u1ebf \u0111ang tr\u1edf n\u00ean \u0111\u00e1ng ch\u00fa \u00fd h\u01a1n trong b\u1ed1i c\u1ea3nh Grab kh\u00f4ng c\u00f2n gi\u1eef l\u1ee3i th\u1ebf c\u1ea1nh tranh \u0111\u1ed9c quy\u1ec1n t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, h\u00e0nh kh\u00e1ch gi\u1edd \u0111\u00e2y \u0111\u00e3 c\u00f3 th\u00eam l\u1ef1a ch\u1ecdn thay th\u1ebf v\u1edbi s\u1ef1 ra \u0111\u1eddi c\u1ee7a nhi\u1ec1u n\u1ec1n t\u1ea3ng g\u1ecdi xe kh\u00e1c. T\u1eeb \u0111\u00f3, b\u1ea5t k\u1ef3 thay \u0111\u1ed5i ch\u00ednh s\u00e1ch n\u00e0o khi\u1ebfn gi\u00e1 th\u1ef1c tr\u1ea3 t\u0103ng ho\u1eb7c khi\u1ebfn s\u1ed1 l\u01b0\u1ee3ng t\u00e0i x\u1ebf ho\u1ea1t \u0111\u1ed9ng suy gi\u1ea3m \u0111\u1ec1u c\u00f3 th\u1ec3 nhanh ch\u00f3ng chuy\u1ec3n th\u00e0nh r\u1ee7i ro th\u1ecb ph\u1ea7n.<\/p>\n

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Ngu\u1ed3n: Mordor Intelligence, PHFM t\u1ed5ng h\u1ee3p<\/figcaption><\/figure>\n

Ch\u1ec9 sau 3 n\u0103m ra m\u1eaft k\u1ec3 t\u1eeb 2023, Green SM \u0111\u00e3 \u0111\u1ea1t quy m\u00f4 \u0111\u1ee7 l\u1edbn \u0111\u1ec3 ph\u00e1 v\u1ee1 v\u1ecb th\u1ebf th\u1ed1ng l\u0129nh m\u00e0 Grab ph\u1ea3i m\u1ea5t h\u01a1n m\u1ed9t th\u1eadp k\u1ef7 \u0111\u1ec3 x\u00e2y d\u1ef1ng t\u1ea1i Vi\u1ec7t Nam. \u00c1p l\u1ef1c t\u1eeb \u0111\u1ed1i th\u1ee7 khi\u1ebfn Grab \u0111\u00e1nh m\u1ea5t l\u1ee3i th\u1ebf v\u1ec1 quy\u1ec1n \u0111\u1ecbnh gi\u00e1, kh\u00f4ng c\u00f2n d\u1ec5 d\u00e0ng chuy\u1ec3n g\u00e1nh n\u1eb7ng chi ph\u00ed sang ph\u00eda kh\u00e1ch h\u00e0ng hay t\u00e0i x\u1ebf. Cu\u1ed9c c\u1ea1nh tranh hi\u1ec7n nay cho th\u1ea5y c\u00e1c n\u1ec1n t\u1ea3ng g\u1ecdi xe ph\u1ea3i gi\u1ea3i quy\u1ebft t\u1ed1t nh\u1ea5t b\u00e0i to\u00e1n kinh t\u1ebf tr\u00ean t\u1eebng cu\u1ed1c xe th\u00f4ng qua vi\u1ec7c t\u1ed1i \u01b0u chi ph\u00ed v\u00e0 n\u00e2ng cao n\u0103ng l\u1ef1c v\u1eadn h\u00e0nh.<\/p>\n

Grab \u0111\u00e3 chuy\u1ec3n tr\u1ecdng t\u00e2m sang t\u0103ng tr\u01b0\u1edfng c\u00f3 l\u1ee3i nhu\u1eadn<\/strong><\/h1>\n
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Ngu\u1ed3n: Grab<\/figcaption><\/figure>\n

K\u1ebft qu\u1ea3 c\u1ea5p t\u1eadp \u0111o\u00e0n cho th\u1ea5y Grab \u01b0u ti\u00ean l\u1ee3i nhu\u1eadn v\u00e0 d\u00f2ng ti\u1ec1n h\u01a1n tr\u01b0\u1edbc. Vi\u1ec7c Grab chuy\u1ec3n d\u1ecbch chi\u1ebfn l\u01b0\u1ee3c t\u1eeb t\u0103ng tr\u01b0\u1edfng b\u1eb1ng m\u1ecdi gi\u00e1 sang t\u0103ng tr\u01b0\u1edfng sinh l\u1eddi \u0111\u00e3 l\u00e0m thay \u0111\u1ed5i ho\u00e0n to\u00e0n ph\u01b0\u01a1ng th\u1ee9c c\u1ea1nh tranh t\u1ea1i Vi\u1ec7t Nam. Grab hi\u1ec7n \u0111ang \u0111\u1ed1i m\u1eb7t v\u1edbi 3 nh\u00f3m l\u1ee3i \u00edch kh\u00e1c nhau: (1) Gi\u1eef gi\u00e1 c\u01b0\u1edbc c\u1ea1nh tranh cho h\u00e0nh kh\u00e1ch, (2) \u0110\u1ea3m b\u1ea3o thu nh\u1eadp r\u00f2ng cho t\u00e0i x\u1ebf, v\u00e0 (3) B\u1ea3o v\u1ec7 bi\u00ean l\u1ee3i nhu\u1eadn c\u1ee7a n\u1ec1n t\u1ea3ng. Khi kh\u00f4ng c\u00f2n r\u1ed9ng tay s\u1eed d\u1ee5ng ngu\u1ed3n v\u1ed1n t\u1ef1 c\u00f3 \u0111\u1ec3 tr\u1ee3 gi\u00e1, m\u1ecdi quy\u1ebft \u0111\u1ecbnh \u0111i\u1ec1u ch\u1ec9nh v\u1ec1 gi\u00e1 c\u01b0\u1edbc hay t\u1ef7 l\u1ec7 chi\u1ebft kh\u1ea5u gi\u1edd \u0111\u00e2y \u0111\u1ec1u c\u1ea5u th\u00e0nh kho\u1ea3n \u0111\u00e1nh \u0111\u1ed5i tr\u1ef1c ti\u1ebfp v\u00e0o l\u1ee3i nhu\u1eadn c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

C\u00e1c ph\u01b0\u01a1ng \u00e1n \u0111i\u1ec1u ch\u1ec9nh c\u1ee7a Grab<\/strong><\/h1>\n

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Tr\u01b0\u1edbc \u00e1p l\u1ef1c c\u1ea1nh tranh, Grab \u0111ang \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng k\u1ecbch b\u1ea3n \u0111\u00e1nh \u0111\u1ed5i gay g\u1eaft. Vi\u1ec7c c\u1eaft gi\u1ea3m t\u1ef7 l\u1ec7 chi\u1ebft kh\u1ea5u s\u1ebd tr\u1ef1c ti\u1ebfp b\u00e0o m\u00f2n bi\u00ean l\u1ee3i nhu\u1eadn, trong khi t\u0103ng gi\u00e1 c\u01b0\u1edbc hay thu h\u1eb9p khuy\u1ebfn m\u00e3i s\u1ebd l\u00e0m suy y\u1ebfu n\u0103ng l\u1ef1c c\u1ea1nh tranh. Do \u0111\u00f3, gi\u1ea3i quy\u1ebft b\u00e0i to\u00e1n t\u1ed1i \u01b0u h\u00f3a, n\u00e2ng cao hi\u1ec7u su\u1ea5t \u0111i\u1ec1u ph\u1ed1i thay v\u00ec can thi\u1ec7p tr\u1ef1c ti\u1ebfp gi\u00e1 c\u00f3 th\u1ec3 l\u00e0 chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p nh\u1ea5t. Grab c\u1ea7n t\u1ed1i \u01b0u h\u00f3a thu\u1eadt to\u00e1n \u0111\u1ec3 t\u0103ng kh\u1ed1i l\u01b0\u1ee3ng cu\u1ed1c xe ho\u00e0n th\u00e0nh tr\u00ean m\u1ed7i gi\u1edd ho\u1ea1t \u0111\u1ed9ng c\u1ee7a t\u00e0i x\u1ebf. Thu nh\u1eadp c\u1ee7a \u0111\u1ed1i t\u00e1c s\u1ebd \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n nh\u1edd gia t\u0103ng s\u1ea3n l\u01b0\u1ee3ng v\u1eadn h\u00e0nh, gi\u00fap Grab b\u1ea3o v\u1ec7 c\u1ea3 l\u1ee3i nhu\u1eadn l\u1eabn s\u1ee9c c\u1ea1nh tranh v\u1ec1 gi\u00e1. Tuy nhi\u00ean, s\u1ef1 d\u1ecbch chuy\u1ec3n v\u1ec1 n\u0103ng l\u1ef1c c\u00f4ng ngh\u1ec7 n\u00e0y ph\u1ee5 thu\u1ed9c l\u1edbn v\u00e0o m\u1eadt \u0111\u1ed9 m\u1ea1ng l\u01b0\u1edbi v\u00e0 \u0111\u00f2i h\u1ecfi th\u1eddi gian \u0111\u1ec3 ph\u00e1t huy hi\u1ec7u qu\u1ea3.<\/p>\n

\u0110\u1ed9ng th\u00e1i gi\u00e1m s\u00e1t t\u1eeb \u1ee6y ban C\u1ea1nh tranh Qu\u1ed1c gia kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 v\u1ea5n \u0111\u1ec1 minh b\u1ea1ch th\u00f4ng tin, m\u00e0 c\u00f2n ti\u1ec1m \u1ea9n kh\u1ea3 n\u0103ng khi\u1ebfn Grab ph\u1ea3i thay \u0111\u1ed5i ch\u00ednh s\u00e1ch chi\u1ebft kh\u1ea5u. Trong k\u1ecbch b\u1ea3n c\u01a1 quan qu\u1ea3n l\u00fd \u0111\u01b0a ra c\u00e1c bi\u1ec7n ph\u00e1p can thi\u1ec7p nh\u1eb1m kh\u1ed1ng ch\u1ebf m\u1ee9c tr\u1ea7n chi\u1ebft kh\u1ea5u \u0111\u1ec3 b\u1ea3o v\u1ec7 an sinh cho t\u00e0i x\u1ebf, Grab c\u00f3 th\u1ec3 g\u1eb7p nhi\u1ec1u b\u1ea5t l\u1ee3i. \u0110\u1ee9ng tr\u01b0\u1edbc \u00e1p l\u1ef1c ph\u1ea3i duy tr\u00ec m\u1ee5c ti\u00eau sinh l\u1eddi h\u1ee3p nh\u1ea5t t\u1eeb t\u1eadp \u0111o\u00e0n m\u1eb9, n\u1ec1n t\u1ea3ng n\u00e0y kh\u00f3 c\u00f3 d\u01b0 \u0111\u1ecba \u0111\u1ec3 t\u1ef1 h\u1ea5p th\u1ee5 ph\u1ea7n l\u1ee3i nhu\u1eadn s\u1ee5t gi\u1ea3m. L\u1ef1a ch\u1ecdn kh\u1ea3 d\u0129 nh\u1ea5t khi \u0111\u00f3 l\u00e0 \u0111\u1ea9y chi ph\u00ed sang ph\u00eda h\u00e0nh kh\u00e1ch th\u00f4ng qua vi\u1ec7c t\u0103ng gi\u00e1 c\u01b0\u1edbc th\u1ef1c tr\u1ea3.<\/p>\n

Tuy nhi\u00ean, \u0111\u00e2y l\u1ea1i l\u00e0 m\u1ed9t b\u01b0\u1edbc \u0111i \u0111\u1ea7y r\u1ee7i ro trong b\u1ed1i c\u1ea3nh hi\u1ec7n t\u1ea1i. Vi\u1ec7c t\u0103ng gi\u00e1 c\u01b0\u1edbc s\u1ebd l\u00e0m gi\u1ea3m l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a Grab tr\u01b0\u1edbc Green SM, \u0111\u1ed1i th\u1ee7 v\u1ed1n \u0111ang c\u00f3 bi\u00ean \u0111\u1ed9 gi\u00e1 linh ho\u1ea1t h\u01a1n nh\u1edd chi ph\u00ed v\u1eadn h\u00e0nh \u01b0u vi\u1ec7t c\u1ee7a xe \u0111i\u1ec7n. N\u00f3i c\u00e1ch kh\u00e1c, s\u1ee9c \u00e9p t\u1eeb c\u01a1 quan qu\u1ea3n l\u00fd c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh ch\u1ea5t x\u00fac t\u00e1c bu\u1ed9c Grab ph\u1ea3i t\u0103ng gi\u00e1, t\u1eeb \u0111\u00f3 \u0111\u00e1nh m\u1ea5t c\u00e1c l\u1ee3i th\u1ebf v\u00e0o tay n\u1ec1n t\u1ea3ng n\u1ed9i \u0111\u1ecba.<\/p>\n

L\u1ee3i th\u1ebf chi ph\u00ed c\u1ee7a Green SM \u0111i c\u00f9ng \u00e1p l\u1ef1c v\u1ed1n<\/strong><\/h1>\n

Ri\u00eang t\u1ea1i th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba, Green SM hi\u1ec7n n\u1eafm gi\u1eef l\u1ee3i th\u1ebf l\u1edbn nh\u1edd chi ph\u00ed n\u0103ng l\u01b0\u1ee3ng v\u00e0 b\u1ea3o d\u01b0\u1ee1ng c\u1ee7a xe \u0111i\u1ec7n th\u1ea5p h\u01a1n \u0111\u00e1ng k\u1ec3 so v\u1edbi ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u1ed1ng. S\u1ef1 \u0111\u1ed3ng b\u1ed9 t\u1eeb h\u1ec7 sinh th\u00e1i Vingroup v\u1ec1 h\u1ea1 t\u1ea7ng tr\u1ea1m s\u1ea1c v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n t\u1ea1o ra m\u1ed9t ti\u00eau chu\u1ea9n d\u1ecbch v\u1ee5 kh\u00e9p k\u00edn m\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng g\u1ecdi xe truy\u1ec1n th\u1ed1ng kh\u00f3 sao ch\u00e9p.<\/p>\n

\u0110\u1ed3ng th\u1eddi, l\u1ed9 tr\u00ecnh b\u1eaft bu\u1ed9c \u0111i\u1ec7n h\u00f3a taxi t\u1eeb n\u0103m 2030 c\u1ee7a Ch\u00ednh ph\u1ee7 theo Quy\u1ebft \u0111\u1ecbnh 876 mang l\u1ea1i cho Green SM l\u1ee3i th\u1ebf d\u1eabn \u0111\u1ea7u, \u0111\u01b0a vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i xanh th\u00e0nh l\u1ee3i th\u1ebf c\u1ea1nh tranh \u0111\u1ed1i v\u1edbi m\u1ecdi \u0111\u1ed1i th\u1ee7. C\u00e1c ch\u00ednh s\u00e1ch chia s\u1ebb doanh thu h\u1ea5p d\u1eabn c\u1ee7a Green SM c\u0169ng \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t m\u1ecf neo t\u00e2m l\u00fd, g\u00e2y \u00e1p l\u1ef1c tr\u1ef1c ti\u1ebfp l\u00ean m\u1ea1ng l\u01b0\u1edbi \u0111\u1ed1i t\u00e1c c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c.<\/p>\n

Tuy nhi\u00ean, m\u00f4 h\u00ecnh c\u1ee7a Green SM c\u0169ng \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t b\u00e0i to\u00e1n r\u1ea5t l\u1edbn v\u1ec1 v\u1ed1n. D\u00f9 ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c chi ph\u00ed v\u1eadn h\u00e0nh nh\u01b0 ti\u1ec1n s\u1ea1c \u0111i\u1ec7n, b\u1ea3o d\u01b0\u1ee1ng, h\u00e3ng l\u1ea1i ph\u1ea3i chi ra s\u1ed1 ti\u1ec1n kh\u1ed5ng l\u1ed3 ban \u0111\u1ea7u \u0111\u1ec3 mua xe, \u0111\u1ed3ng th\u1eddi g\u00e1nh ch\u1ecbu chi ph\u00ed kh\u1ea5u hao ph\u01b0\u01a1ng ti\u1ec7n qua t\u1eebng n\u0103m. Kh\u1ea3 n\u0103ng duy tr\u00ec ngu\u1ed3n ti\u1ec1n \u0111\u1ec3 m\u1edf r\u1ed9ng quy m\u00f4 v\u00e0 gi\u1eef gi\u00e1 c\u01b0\u1edbc r\u1ebb ph\u1ee5 thu\u1ed9c r\u1ea5t nhi\u1ec1u v\u00e0o ti\u1ec1m l\u1ef1c t\u00e0i ch\u00ednh c\u1ee7a Vingroup, trong b\u1ed1i c\u1ea3nh t\u1eadp \u0111o\u00e0n m\u1eb9 c\u0169ng \u0111ang ph\u1ea3i c\u00e2n \u0111\u1ed1i m\u1ed9t kh\u1ed1i l\u01b0\u1ee3ng n\u1ee3 vay \u0111\u00e1ng k\u1ec3. \u0110\u1ec3 ch\u1ee7 \u0111\u1ed9ng gi\u1ea3m t\u1ea3i \u00e1p l\u1ef1c t\u00e0i ch\u00ednh n\u00e0y, Green SM \u0111ang t\u1eebng b\u01b0\u1edbc chuy\u1ec3n sang m\u00f4 h\u00ecnh k\u1ebft h\u1ee3p, cho ph\u00e9p \u0111\u1ed1i t\u00e1c t\u1ef1 \u0111\u1ea7u t\u01b0 ph\u01b0\u01a1ng ti\u1ec7n c\u00e1 nh\u00e2n \u0111\u1ec3 tham gia v\u00e0o n\u1ec1n t\u1ea3ng thay v\u00ec c\u00f4ng ty ph\u1ea3i ho\u00e0n to\u00e0n t\u1ef1 mua xe.<\/p>\n

B\u1ee9c tranh t\u1ed5ng quan v\u1ec1 s\u1ef1 c\u1ea1nh tranh trong ng\u00e0nh<\/strong><\/h1>\n

Trong ng\u1eafn h\u1ea1n, Green SM \u0111ang chi\u1ebfm \u01b0u th\u1ebf l\u1edbn nh\u1edd quy m\u00f4 \u0111\u1ed9i xe, chi ph\u00ed v\u1eadn h\u00e0nh th\u1ea5p v\u00e0 m\u1eb7t b\u1eb1ng gi\u00e1 c\u01b0\u1edbc h\u1ea5p d\u1eabn. N\u1ebfu Grab bu\u1ed9c ph\u1ea3i t\u0103ng gi\u00e1 c\u01b0\u1edbc ho\u1eb7c thu h\u1eb9p c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u1ec3 b\u00f9 \u0111\u1eafp thu nh\u1eadp cho t\u00e0i x\u1ebf, l\u1ee3i th\u1ebf v\u1ec1 gi\u00e1 c\u1ee7a Green SM s\u1ebd c\u00e0ng tr\u1edf n\u00ean \u00e1p \u0111\u1ea3o. Khi \u0111\u00f3, Grab kh\u00f4ng nh\u1eefng kh\u00f3 gi\u1eef ch\u00e2n h\u00e0nh kh\u00e1ch m\u00e0 c\u00f2n v\u00f4 t\u00ecnh t\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 Green SM ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n.<\/p>\n

D\u00f9 ch\u1ecbu s\u1ee9c \u00e9p l\u1edbn, Grab v\u1eabn s\u1edf h\u1eefu \u0111\u1ed9 ph\u1ee7 m\u1ea1ng l\u01b0\u1edbi d\u00e0y \u0111\u1eb7c c\u00f9ng v\u1edbi c\u00e1c ph\u00e2n kh\u00fac \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t v\u00e0 ti\u1ec1m l\u1ef1c t\u00e0i ch\u00ednh d\u1ed3i d\u00e0o t\u1eeb t\u1eadp \u0111o\u00e0n \u0111\u1ec3 tung ra c\u00e1c chi\u1ebfn d\u1ecbch \u01b0u \u0111\u00e3i c\u00f3 ch\u1ecdn l\u1ecdc. \u0110i\u1ec1u mang t\u00ednh quy\u1ebft \u0111\u1ecbnh l\u00fac n\u00e0y n\u1eb1m \u1edf m\u1ee9c \u0111\u1ed9 s\u1eb5n s\u00e0ng \u0111\u00e1nh \u0111\u1ed5i bi\u00ean l\u1ee3i nhu\u1eadn c\u1ee7a h\u00e3ng \u0111\u1ec3 b\u1ea3o v\u1ec7 th\u1ecb ph\u1ea7n t\u1ea1i Vi\u1ec7t Nam.<\/p>\n

H\u00e0m \u00fd \u0111\u1ea7u t\u01b0<\/strong><\/h2>\n

M\u00f4 h\u00ecnh kinh doanh \u00edt t\u00e0i s\u1ea3n d\u1ea7n b\u1ed9c l\u1ed9 nh\u1eefng h\u1ea1n ch\u1ebf:<\/strong> Trong qu\u00e1 kh\u1ee9, c\u00e1c n\u1ec1n t\u1ea3ng g\u1ecdi xe thu\u1ea7n ph\u1ea7n m\u1ec1m nh\u01b0 Grab \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 r\u1ea5t cao nh\u1edd kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng quy m\u00f4 nhanh ch\u00f3ng m\u00e0 kh\u00f4ng c\u1ea7n s\u1edf h\u1eefu ph\u01b0\u01a1ng ti\u1ec7n. Tuy nhi\u00ean, b\u1ed1i c\u1ea3nh hi\u1ec7n t\u1ea1i cho th\u1ea5y m\u00f4 h\u00ecnh kinh doanh n\u00e0y c\u0169ng t\u1ed3n t\u1ea1i nh\u1eefng gi\u1edbi h\u1ea1n nh\u1ea5t \u0111\u1ecbnh, vi\u1ec7c ph\u1ee5 thu\u1ed9c ho\u00e0n to\u00e0n v\u00e0o ngu\u1ed3n l\u1ef1c ph\u01b0\u01a1ng ti\u1ec7n c\u1ee7a \u0111\u1ed1i t\u00e1c khi\u1ebfn n\u1ec1n t\u1ea3ng thi\u1ebfu \u0111i d\u01b0 \u0111\u1ecba can thi\u1ec7p s\u00e2u v\u00e0o c\u1ea5u tr\u00fac chi ph\u00ed v\u1eadn h\u00e0nh, khi\u1ebfn h\u1ecd kh\u00f3 duy tr\u00ec s\u1ef1 linh ho\u1ea1t v\u1ec1 gi\u00e1 khi ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi c\u00e1c bi\u1ebfn \u0111\u1ed9ng th\u1ecb tr\u01b0\u1eddng.<\/p>\n

T\u00e1c \u0111\u1ed9ng \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng ph\u01b0\u01a1ng ti\u1ec7n xanh:<\/strong> Green SM kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t h\u00e3ng taxi c\u00f4ng ngh\u1ec7, m\u00e0 c\u00f2n l\u00e0 m\u1ed9t kh\u00e1ch h\u00e0ng kh\u1ed5ng l\u1ed3 c\u1ee7a VinFast. Vi\u1ec7c Green SM ti\u00eau th\u1ee5 l\u01b0\u1ee3ng l\u1edbn xe \u0111i\u1ec7n gi\u00fap VinFast duy tr\u00ec quy m\u00f4, t\u1ed1i \u01b0u h\u00f3a c\u00f4ng su\u1ea5t nh\u00e0 m\u00e1y v\u00e0 \u0111\u1ea1t \u0111i\u1ec3m h\u00f2a v\u1ed1n s\u1ea3n xu\u1ea5t nhanh h\u01a1n. \u0110\u1ed3ng th\u1eddi, m\u1ea1ng l\u01b0\u1edbi g\u1ecdi xe \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t k\u00eanh l\u00e1i th\u1eed c\u00f3 thu ph\u00ed, th\u00fac \u0111\u1ea9y t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i sang d\u00f2ng xe \u0111i\u1ec7n c\u00e1 nh\u00e2n. D\u00f9 v\u1eady, t\u1ed1c \u0111\u1ed9 gia t\u0103ng th\u1ecb ph\u1ea7n g\u1ecdi xe v\u00e0 doanh s\u1ed1 b\u00e1n xe n\u1ed9i b\u1ed9 ph\u1ea3i \u0111\u1ee7 l\u1edbn v\u00e0 \u0111\u1ee7 nhanh \u0111\u1ec3 b\u00f9 \u0111\u1eafp \u00e1p l\u1ef1c \u0111\u00f2n b\u1ea9y t\u00e0i ch\u00ednh, chi ph\u00ed v\u1ed1n v\u00e0 g\u00e1nh n\u1eb7ng kh\u1ea5u hao kh\u1ed5ng l\u1ed3 \u0111ang \u0111\u00e8 l\u00ean h\u1ec7 sinh th\u00e1i.<\/p>\n

Gi\u00e1 tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a h\u1ea1 t\u1ea7ng tr\u1ea1m s\u1ea1c:<\/strong> Cu\u1ed9c c\u1ea1nh tranh gi\u1eefa c\u00e1c n\u1ec1n t\u1ea3ng g\u1ecdi xe \u0111\u00f3ng vai tr\u00f2 x\u00fac t\u00e1c \u0111\u1ec3 th\u00fac \u0111\u1ea9y l\u1ed9 tr\u00ecnh \u0111i\u1ec7n h\u00f3a giao th\u00f4ng \u0111\u00f4 th\u1ecb. Khi s\u1ed1 l\u01b0\u1ee3ng xe \u0111i\u1ec7n th\u01b0\u01a1ng m\u1ea1i v\u00e0 c\u00e1 nh\u00e2n c\u00f9ng t\u0103ng l\u00ean, h\u1ea1 t\u1ea7ng tr\u1ea1m s\u1ea1c s\u1ebd tr\u1edf th\u00e0nh n\u00fat th\u1eaft c\u1ee7a to\u00e0n ng\u00e0nh. C\u00e1c \u0111\u01a1n v\u1ecb n\u1eafm gi\u1eef m\u1ea1ng l\u01b0\u1edbi tr\u1ea1m s\u1ea1c \u0111\u1ed9c quy\u1ec1n s\u1ebd s\u1edf h\u1eefu l\u1ee3i th\u1ebf c\u1ea1nh tranh tuy\u1ec7t \u0111\u1ed1i, t\u1ea1o ra r\u00e0o c\u1ea3n gia nh\u1eadp v\u1edbi b\u1ea5t k\u1ef3 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh mu\u1ed1n tham gia th\u1ecb tr\u01b0\u1eddng.<\/p>\n

V\u00f5 Ho\u00e0ng Long – Ph\u00f2ng \u0110\u1ea7u t\u01b0, PHFM<\/em><\/p>","protected":false},"excerpt":{"rendered":"

TH\u1eca TR\u01af\u1edcNG G\u1eccI XE VI\u1ec6T NAM: CU\u1ed8C C\u1ea0NH TRANH B\u01af\u1edaC SANG B\u00c0I TO\u00c1N HI\u1ec6U QU\u1ea2 B\u00e0i to\u00e1n ph\u00e2n chia doanh thu tr\u00ean m\u1ed7i chuy\u1ebfn xe Th\u1eddi gian v\u1eeba qua, c\u00e2u chuy\u1ec7n gi\u00e1 c\u01b0\u1edbc, ph\u00ed v\u00e0 s\u1ed1 ti\u1ec1n t\u00e0i x\u1ebf th\u1ef1c nh\u1eadn t\u1eeb Grab tr\u1edf th\u00e0nh t\u00e2m \u0111i\u1ec3m tranh lu\u1eadn. Tr\u00ean kh\u00f4ng gian m\u1ea1ng, m\u1ed9t s\u1ed1…<\/p>\n","protected":false},"author":10,"featured_media":17751,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[103,107],"tags":[],"_links":{"self":[{"href":"https:\/\/www.phfm.vn\/vi\/wp-json\/wp\/v2\/posts\/17750"}],"collection":[{"href":"https:\/\/www.phfm.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.phfm.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.phfm.vn\/vi\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.phfm.vn\/vi\/wp-json\/wp\/v2\/comments?post=17750"}],"version-history":[{"count":3,"href":"https:\/\/www.phfm.vn\/vi\/wp-json\/wp\/v2\/posts\/17750\/revisions"}],"predecessor-version":[{"id":17768,"href":"https:\/\/www.phfm.vn\/vi\/wp-json\/wp\/v2\/posts\/17750\/revisions\/17768"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.phfm.vn\/vi\/wp-json\/wp\/v2\/media\/17751"}],"wp:attachment":[{"href":"https:\/\/www.phfm.vn\/vi\/wp-json\/wp\/v2\/media?parent=17750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.phfm.vn\/vi\/wp-json\/wp\/v2\/categories?post=17750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.phfm.vn\/vi\/wp-json\/wp\/v2\/tags?post=17750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}